The concepts behind the series are all developed from the Cantonese pronunciation of “發" (faat3) including 發網(hair net), 結髮(marriage), 書發(calligraphy), 發芽(budding); and 發霉(moulding) featuring different Hong Kong local artists/ celebrities.

Organiser: Fashion Farm Foundation
Art direction: Lai On Ying
Photography: Joyce Ng
Stylist: Leung Pakting
MUA: Jenny Shih // Hair Stylist: Peter Cheng
Set Design: Point Studio